You feel confuse by Google Analytics and after the GA4 release is all clear as mud? Your blog traffic is the indicator of your overall performance. Then, you need some way to gauge how you’re doing. There’s no query about the importance of GA, whether you want to grow your readership or build your brand. So here is my beginner’s guide to Google Analytics for blog.
What is Google Analytics?
Google Analytics is a tool that tracks all the data about how people behaves when enter in your site. What they do?, how they find you?, Which post do they like?
GA’ll bring you all the answers to that questions with their free tool, you just have to connect it to your website. So, it’s the key to know how to improve your content strategy as you go.
How to connect my blog to GA?
You just have to set up your account on google analytics and copy-past the code which enables to connect your web with GA. If you are using a WordPress site, you can help yourself with a plugin which makes the process easier, like Monster insights. Also, if you have divi builder, you have a specific gap to fill with your code. But for all types of sites you can add the tracking code manually.
Google analytics for beginners
Now that you’ve your account, the next step should be to exclude your own IP address. Otherwise, this’ll skew all the data gather. So, log into GA4 and click on admin and then on Data Streams. If you click on configure tag settings you are going to be sent straight to define internal traffic, where you ll have to create a rule for your IP.
How to check blog traffic on GA
Now sit back and wait a couple of hours until you have enough data to check it out. On the left of your dashboard you can see what’s going on on realtime, who is visiting your website at the moment.
Below you can find the tab acquisition. There’s where you are going to find the answer to the most straightforward question: “how many people visit my blog?”. Furthermore, you’ll be able to understand which channels drives more traffic to your blog. For instance: organic research, direct, organic social, etc.
Which Google Analytics reports are the most useful?
To understand how your blog content is working, the Engagement is the main section. On pages and views you can find the pages and screens report, which shows a breakdown of your post performing. You can see a detailed overview of the most rank pages and data about users, views, new users, average engagement time and more.
The difference between users and views is that the first are persons. Meanwhile, the second one, is how many times a user visit our website.
Demographics is another useful metric, where you can find the average age, city and interests of your audience.
Google analytics 4 for bloggers: metrics and dimensions
The data in GA4 is made by metrics and dimensions. The first one is all that can be measurable and the second one are attributes. For instance: browser, country and so on.
If you click on explore you can customize and make your own reports choosing on the variables column some segments/metric/dimensions. You can change some things like dates on-the-fly, so you can make ad-hoc reports. It’s all about practice!
…Still have doubts? you can learn more about GA4 and all related with Seo-copywriting for blog in this course! 😉