Blog
The Belén Martí blog is packed with insights, trends and best practices on SEO-Copywriting and social media. Read the latest posts and stay up to date!
Social media & trends
How to create an Instagram business bio
Instagram's bios are normally treated as an afterthought. A few lines talking about your company. That's the first and biggest mistake. It isn't about you or your business. Your bio should be about why someone should follow you. Your IG bio is the first impression and...
TikTok vs. Reels: the big differences
Short vertical videos have the special ability to grab user’s attention, which means, more engagement. Due to the booming of TikTok, platforms like YouTube or Instagram started to optimize their channels for these short-form video content. One with shorts and the...
How TikTok algorithm works for brands and people
TikTok is changing the rules on social media. While on Twitter, Facebook, LinkedIn, or Instagram we see what people we follow are posting, TikTok works differently. Here is everything you need to know about how TikTok algorithm works in 2022. What is the TikTok...
SEO-Copywriting & beautiful web content
How to track blog traffic in Google Analytics
You feel confuse by Google Analytics and after the GA4 release is all clear as mud? Your blog traffic is the indicator of your overall performance. Then, you need some way to gauge how you’re doing. There’s no query about the importance of GA, whether you want to grow...
Revamp your Writing Process with AI: Best Tips and Tools for Efficient Copywriting
AI content marketing tools are flooding the market, but should you use them?In this article, we´ll highlight the best AI for copywriting. From tools for creating landing pages, captions, newsletters, blog content or just minimizing errors. Picture this: you are a...
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